In this episode of NatWest and Holly Tucker’s Mastering Your Money Instagram Live series, Holly Tucker MBE, founder of Notonthehighstreet and Holly & Co, welcomes guests to break down the meaning and practical implications of purpose.

Rebecca Honeywell-Ward, founder of Honeywell Biscuit Co, and her team create handcrafted biscuits and baking kits from their bakery in the heart of the Northamptonshire countryside. The team has a clear commitment to reducing waste – not only their own packaging, but the ingredients and items used and bought – and a donation from every sale goes to Farm Africa, a charity committed to empowering women and sustainable farming in East Africa. Honeywell-Ward will be talking about her own financial journey running a purpose-led – and profit-making – small business.

Clare Seal founded the Financial Wellbeing Forum to address a need for “realistic, emotionally intelligent financial wellbeing conversation”. She overcame her own experiences of personal debt and now works with businesses to help educate and support their teams and customers in finding financial wellbeing. Seal will be taking a look at the ups and downs of setting financial and performance targets for your business; how they can help track and drive success, how they can both motivate and demotivate, and what alternative ‘success’ measures might be worth tracking.

Matt Perkins, senior manager, partnerships, at award-winning small business accounting software provider FreeAgent, will be sharing his tips to help small businesses keep on top of their finances. He says: “Financial planning is probably the least exciting but most important aspect of starting and growing a business successfully, and it’s absolutely crucial to set, and keep a handle on, key financial targets for your fledgling enterprise. I’ll be giving some valuable tips and pointers to make this aspect as painless but effective as possible.”

“Planning and vision sit hand in hand for a thriving business, but so often they are seen as separate,” adds Tucker. “In this session, I can’t wait to bring both together and empower small business founders with insights from the experts and share the tools that can help navigate the journey.”

Join Holly Tucker and guests live at 2pm on 26 April  – and keep an eye out for sessions running in the coming months.  Instagram @hollytucker